A successful lead generation process is one that you can rely on to provide you with targeted leads or prospects day in and day out. In the past this lead generation process was quite tedious and down right frustrating. Approaching strangers in person, or by phone with a rehearsed sales pitch was customary.
A decade ago, when I had just gotten out of High School, somehow I found a multilevel marketing company and I joined it. I had no clue what it was, but someone convinced me that it was a great idea. As soon as I realized that the lead generation process was pretty much a door to door strategy, I canceled my affiliation. I have never been a sales person and I certainly wasn't going to bother total strangers at the supermarket or get yelled at on the phone.
Fast forward 10 years. Looking for ways to make money from home, since I had just added a beautiful member to my family I came across this Lead Generation Process. As I looked through it, I was astonished at how simple and effective it was.
Like most people who have ever been in an MLM business, I have been keeping an eye on the industry and I knew after looking at that Lead Generation Process that I would now be able to make a real change in my life.
Without any more preamble, here is my Lead Generation Process, step-by-step.
Keyword Research:
Do a little bit of research, but do not spend too much time on it. Most people get caught up in this part and never seem to get out of it. The best tool to use, and it is free, is Google's keyword tool.
Look for keywords that are related to your niche and that have more than 100 global visitors per month. Then look at the competition bar and aim for the lowest possible preferably less than half.
Don't dwell on this part though, find something that looks good and move on!
Capture Page:
A capture page is a web page in your main website or anywhere else, where individuals are going to enter their name and email address in exchange for something that you have. Even though the capture page is essential and it needs to be eye catching, the truth is that a simple opt-in box at the end of a well written article will do.
Generate Traffic To The Capture Page:
Even the best looking capture page is useless if no one sees it.
The first two steps are very technical and relatively easy to accomplish, because they do not involve anyone but you. Generating traffic on the other hand is one of the more complex steps of this Lead Generation Process. However, follow this strategy step-by-step and you will easily get 1 to 5 leads per day within the first 2 week.